01 / Sketch to layout
Draw the room. The system builds the layout.
Freehand on iPad or web. Manufacturer-aware cabinet placement, not a blank CAD file.
Built by a builder. For the top tier of custom dealers.
Joseph Hogan · Seed · 2026
joseph@nrbuilding.com
After 20 years.
“I have more than 20 years of experience with 2020 Design and previously used it exclusively. I no longer use it for my design work. It’s not as customizable as I tend to need, and it requires a lot of manual manipulation. Quality renderings are extremely time-consuming.”
Color change to one cabinet? Delete and redraw.
Two finishes in one design? Duplicate the entire catalog.
Client proposal? Export each page, assemble the PDF by hand.
The product
NewDesign gives them back the canvas. Sketch a kitchen on the iPad and get a real proposal out — instead of fighting 2020 the rest of the day.
01 / Sketch to layout
Freehand on iPad or web. Manufacturer-aware cabinet placement, not a blank CAD file.
02 / Live manufacturer switching
Change the line mid-job. Intelligent fallback when a modification doesn’t exist in the new catalog.
03 / One-click branded proposals
Fully branded to the dealer. One tap. PDF or a shareable link.
04 / Cloud rendering
Clients view, comment, and request changes on a live link.
Why now
01
Manufacturer spec sheets become structured catalog data. The integration that used to take six months now takes a week.
02
Designers draw the way they always have. The software handles the math.
03
“Change the island to white oak and move the range to the back wall.” Natural language instead of forty clicks.
Founder
I’m Joseph Hogan. Fifteen years as a custom home builder in St. Augustine, Florida — and I operate a cabinet dealership. I know what 2020 and ProKitchen feel like at 9 p.m. when the client wants a second finish on one run and the proposal is due in the morning.
NewDesign is the software I wish we had. Pencil-simple on the surface. Intelligence underneath. Pre-product today. First live demo targeted at KBIS 2027.
Dealer pilot
If you design custom kitchens for a living, we want you on the first list.
Investors
Raising a $3.5M seed. Pre-product. 18-month runway. MVP in 12 months, public launch targeted at KBIS 2027.
Fifteen minutes is the ask. Deck on request.
joseph@nrbuilding.com
904.626.8336
North River Building, CGC1518918